Product Designer & Builder
Exploring AI as a material to turn ideas into working products.
Product designer based in Barcelona working closely with product and engineering. I focus on building product systems, prototyping ideas, and shipping MVPs that help teams learn faster.
No handoffs. Real metrics. Real products.
My background moves between craft and product.
I started in screenprinting studios and later moved into digital product teams. That journey shaped how I approach design today — less as screens and more as systems connecting users, technology, and business outcomes.
I've led design teams and multidisciplinary squads while staying close to the work. I'm comfortable operating between strategy and execution, from research and product framing to prototyping, validation, and implementation.
I stay a maker at heart. I tattoo minimalist pieces @craniis, run @stampa_serigrafia, and experiment with fermentation. Working with physical crafts keeps my iteration mindset sharp and grounded.
Postgraduate in Business Innovation
SHIFTA by ELISAVA (2026)
Master's in UX
La Salle BCN (2016-2017)
MA in Web Project Design & Direction
ELISAVA (2013-2014)
Advanced Studies in Graphic Design
Serra i Abella (2009-2013)
Audiovisual & Events Production
IPSI (2007-2009)
Alongside building experiments and tools, I've also led design teams and multidisciplinary product squads.
Leadtech Group
2020 – Present
Leadtech Group
2018 – 2020
Leadtech Group
2016 – 2018
Stampa Serigrafia
2014 – Present
mco
2013 – 2016
Wualia
2014 – 2016
Clouds Partner
2014 – 2015
Poble Espanyol De Montjuic S.A.U.
2011 – 2012
Altervideo
2009
Many of the projects in this portfolio started as small experiments. Some explore AI-assisted workflows, others automate repetitive design tasks, and others prototype new product ideas before engineering investment. These experiments help test ideas quickly, validate product assumptions, and explore how design, engineering, and AI tools can work together in real product environments.
AI-powered MVP built to test how low-code and AI tools can accelerate early product validation before committing engineering resources.
View Project →Prototype built with Orchid to generate T-shirt mockups and production technical sheets. Helps validate budgets with clients before manufacturing.
View Project →Landing page for a Figma plugin built through pair-coding with ChatGPT. Explores conversational development workflows and Google Calendar integration.
View Project →Automation tool built to reduce repetitive image preparation tasks for design teams. Explores how lightweight scripts can improve production workflows.
View Project →LLM-assisted image optimization utility. Saves hours of repetitive editing by automating resizing and compression across projects.
View Project →MVP for a digital pet passport. Centralizes vaccines, health data, and metadata. Built to test modular architecture and explore companion product ideas.
View Project →Concept app exploring data-driven perfumery and essential oil taxonomy. One of my earliest experiments with LLM-assisted prototyping.
View Project →Gamified household task organizer built with LLM support. Tests dynamic state management and AI-driven UX patterns.
View Project →Travel organizer integrating Google APIs for itinerary generation and mapping. A testbed for modular architecture and data-driven design.
View Project →Psychometric testing platform with real-time scoring and adaptive test flows. Built using Bolt to explore assessment product patterns.
View Project →Decision-support tool that quantifies qualitative insights. Combines design heuristics and lightweight AI reasoning to help product teams run faster experiments.
View Project →Tattoo portfolio built with Lovable. Explores no-code deployment and visual identity systematization.
View Project →